A new vision for corporate social responsibility

Dr Wayne Visser

Corporate social responsibility has been a complete failure at seriously addressing the real issues of sustainable business practices, says Dr Wayne Visser. But now some companies are taking a different approach and doing more than just looking at quick-fix PR campaigns

Why has corporate social responsibility failed so spectacularly to address the very issues it claims to be most concerned about? On virtually every measure of social, ecological and ethical performance we have available, whether it be poverty, biodiversity loss or corruption, CSR has completely failed to avert – or even substantially moderate – the negative impacts of economic growth and business activity.

This comes down to three main factors – the triple curse of modern CSR, if you like.

THE TRIPLE CURSE OF CSR

Curse 1: incremental CSR