The Chinese Golden Weeks in fast growth cities: National shopping holidays key to sustained sales lift

WPP

Key insights for brand and retailer success during the golden weeks

  1. DON'T MISS GOLDEN OPPORTUNTIES
  2. Participate. It's imperative.

    The Golden Weeks are national shopping holidays that happen twice a year—in the spring and fall. Sales rise sharply for the key Fast Growing Consumer Goods (FMCG) categories and they spike dramatically for home electronics, appliances, mobile phones, laptops and other digital devices. Golden Weeks participation is imperative for brands and retailers that want to compete in China. The holidays also are an important of indicator of retailer and brand strength. If you're participating in Golden Weeks and not winning your fair share it's important to understand why.

    Or don't participate.