Warc Trends: Asia Strategy Report - Explore the smartest thinking in Asian marketing (Executive summary)

David Tiltman

This is the summary version of the Asia Strategy Report, a Warc Trends Report. Download the full version.

Four ideas to take from this report

  1. Smart strategy can unlock brand growth

    The best entries to the Warc Prize for Asian Strategy, not least the Grand Prix winner from the Philippines, show that a wide variety of brands are looking for fresh insight and investing in smart strategic ideas. They are doing so to avoid me-too approaches, create differentiation and relevance, and to unlock sustainable growth. It could be argued that a slow­down in economic growth in the region will accelerate this trend.

  2. Global brands are seeking cultural connection