Quantitative research: Storytelling with numbers

Brand owners have access to more data than ever before and the sea of data is getting deeper and a guiding light is needed more than ever.

Quantitative research: Storytelling with numbers

Ollie Willis2CV

When brand owners are submerged in a sea of data, it is vital that quantitative researchers find a narrative that tells a compelling story.

The role quant research plays for clients is changing...