Advertising & the Internet
The year 1999 could be dubbed the 'Year of the Internet'. The medium has generated more news and comment than almost any other topic and has become a key part of many people's working and leisure lives. This article looks at the data that has been produced concerning the spread of the Internet as a medium, the Internet as a vehicle of advertising and the amount of money spent by Internet-based companies on advertising in the traditional media. However, a warning is required regarding the statistics presented below. The Internet is a very new medium and...