Business models, talented people and measurement: Unilever outlines three big marketing challenges

Emily Barley

This event report outlines the three big marketing challenges identified by Keith Weed, chief marketing and communications officer at Unilever.

Business models, talented people and measurement: Unilever outlines three big marketing challenges

Emily BarleyWarc

"I believe there has never been a better time to make this industry really fabulous", declared Keith Weed, chief marketing and communications officer at Unilever, to an audience at the Advertising Association's LEAD conference, held in London in January 2015. "It's the most exciting time to be in marketing. But there are some big things we need to wrestle with to make this a truly great industry," he said.

But, Weed argued, "It's really tough right now. We've been through huge amounts of change...

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