Global Marketing Index stays positive in August

Tom Bristow and Joseph Clift

  • Headline GMI rises 1.3 points from July
  • Marketing budgets decrease in Asia Pacific, stay flat in Europe and increase in Americas
  • Trading conditions continue to improve
  • Staffing levels at 16-month high

Business conditions for the marketing industry improved overall in August, though there were variations in regional expectations for marketing budgets, according to Warc’s Global Marketing Index (GMI).

The global headline GMI measure – which takes into account marketers’ views on the state of marketing budgets, trading conditions and staffing levels across all regions – rose from 54.3 in July to 55.6. This overall improvement came despite declining optimism in some areas. Readings for Asia Pacific, in particular, suggest that the region is facing an increasingly tough business climate.