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Enough thinking: we’re living in the age of feeling
Why don't we read ads any more? This article argues it is not because this is a post-literate age when people don't want to read anything (as the Harry Potter phenomenon shows), but because we don't want to have to think about the things we buy.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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