Nestlé FITNESS: Tweeting Bra

This case study describes a campaign by Nestle, the nutrition company, to promote its FITNESS cereal brand in Greece, targeting women with a breast cancer-related health message.

Nestlé FITNESS: Tweeting Bra

Marily Argyri, Sophie Dufouleur and Michela Andrenacci

Campaign details

Brand owner: Cereal Partners WorldwideAgency: Ogilvy One Athens; Zenith Optimedia London; Twitter LondonBrand: Nestlé FITNESSCountry: Greece

Executive summary

We care deeply about women's health. That's why we do our best to develop the most nutritious and delicious breakfast to have a great start every day. All FITNESScereals are made with wholegrain wheat and enriched with vitamins and minerals essential for women's health like calcium, iron and folic acid. We also support and promote physical exercise, which is a fundamental...

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