Connecting with ANZ

Pearline Soh

Campaign details

Brand owner: Australia and New Zealand Banking Group Limited
Brand: ANZ
Country: Hong Kong,Indonesia,Singapore,Taiwan
Channels used: Branded content, Direct marketing, Email marketing, Events and experiential, Internet – display, Internet – general, Magazines – business, trade, Magazines – consumer, Mobile and apps, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store media, Public relations, Social media, Sponsorship – media
Media budget: Up to 500k

Executive summary

Australia and New Zealand Banking Group Ltd (ANZ) has been developing and building its brand messaging across its main geographies, adding interesting approaches to its channel strategy. One that stands out was an ANZ partnership with National Geographic Channel (NGC) that leveraged on relevant content of this globally renowned media partner to deliver an engaging, experiential brand campaign by utilizing new technology to deliver an augmented-reality (AR) experience.