Six Sigma In Marketing And Market Research

A glimpse into the future of missed opportunity

Hara Prasad Nandra
E.I DuPont De Nemours and Company
and
Niloy Sanyal
Blackstone Market Facts


'Six Sigma will be the methodology making marketing a science and driving collaboration through its common language between marketing organizations and Marketing Research agencies'.

Marketing has undergone tremendous changes in the last few years in order to cope with the intensely competitive situation for all industries, markets and customer segments. There is increasingly a power shift to the customer who is able to demand and get better value of goods and services. Companies are continuously struggling to creatively find new ways of sustaining top line growth (henceforth TLG) by meeting and exceeding customers expectations.