Tefal – Nutritious & Delicious

CAMPAIGN : NUTRITIOUS & DELICIOUS

Client Company Name: Groupe Seb

Brand Name: Tefal

Category: Consumer Goods

CAMPAIGN BACKGROUND & SUMMARY

BACKGROUND

Over the past decade, many Health programs have been implemented by countries to help consumers eat a more balanced diet. Governments have taken steps for nutritional education and the nutritional communications – developed in turn by food brands or, in the case of France, by the Programme National Nutrition Santé (PNNS) – have become more and more numerous. The institutional costs of the various European countries in the field of nutritional communication reach several hundred million Euros. For example, since 2007, France has increased by 30% per year the means dedicated to its nutritional policy. Its spending on nutrition and health has reached €47M, half being dedicated to communication. (Source: PNNS 2006-2010)