CareerBuilder: Working with monkeys

Brand Name: CareerBuilder.com
Product Type or Description: Online Recruiting Services
Category for this Entry: Internet Services
Campaign Title: Working with monkeys
Agency: Cramer-Krasselt
Client: CareerBuilder



MARKETING CHALLENGE

In the online recruitment industry, the number of job postings and job searches is experiencing healthy growth as the economy expands and the job market recovers. Currently there are 6,000 online recruitment sites competing for the attention of job seekers and employers looking to post job openings, and the number of sites continues to grow. But in consumers' minds, there is only a handful, with one “monstrous” brand that dominates all others in mind share. Yet it is CareerBuilder.com that is actually the largest job website in the U.S. - with more job seekers and job postings than either Monster or Yahoo! HotJobs.