American Industry Overview: House Furnishings
This category covers establishments primarily engaged in manufacturing house furnishings (except curtains and draperies) from purchased materials, such as blankets, bedspreads, sheets, tablecloths, towels, and shower curtains.
For many years, house furnishings, such as sheets, towels, and blankets, functioned as basic household necessities. In the growing economy after World War II, however, these products were manufactured with new technology in an expanding palette of colors, prints, and styles, thus becoming more of an expression of personal taste. In the early 2010s, it was easy and affordable for consumers to redecorate their rooms with coordinated bedroom and bath products offered by companies in this industry. Industry shipments in each industry segment declined due to increased competition from imports and a sagging U.S. economy in the late 2000s. However, as consumers began to slowly return to the marketplace in the early 2010s, they looked to update their personal space rather than replace it with a new home. According to industry reports, this industry generated revenues of $1.29 billion in 2009. Manufacturers reacted to global competition and a flat housing market by becoming creative capture their share of the textile market, even if it meant using the elevated cost of gas and oil as their selling point.