Programa Pão de Açúcar Mais: Birthday messages – The app that became a book

Giovanni+Draftfcb

Entry Information

Country where program ran: Brazil
Program start date: 02/01/12
Program end date: 01/31/13
Advertiser/Client Name: Programa Pão de Açúcar Mais
Product/Service Description: Pão de Açúcar is a premium supermarket chain in Brazil with approximately 160 stores. Pão de Açúcar's Mais is its Loyalty Program which rewards consumers who accumulates points. The main goal is to know its clients shopping behavior and establish a customized communication, offering products in accordance with their needs.
Category: Retail/Direct Sales (RDS)

Strategy

Business problem