Starcom MediaVest Group: Sensing Investigations

Summary

Fast global inspiration: 125 strategists, 35 countries, 10 days.

Unlocking global insights for brands traditionally takes a lot of research, rigor & time. We have developed a landmark approach that uncovers insights in REAL-TIME and GLOBALLY. It is a tangible example of how our vision to be globally insightful has manifest in an unprecedented observation of human behavior.

We call the expressions of this craft, Global Sensing Investigations, and they represent a single "moment" of real-time research that uncovers examples from around the world resulting in a powerful global snapshot.

Operating like a "news network" several times a year, more than 125 strategists simultaneously investigate and immerse in a consumer-centric topic, in more than 35 countries, in two weeks. Each time we emerge a united network, inspired by humanity, with a global perspective on a meaningful topic for our clients' brands.