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The changing face of strategy - insights from the 2011 Jay Chiat Awards

Geoffrey Precourt

What were the strategic insights that won over the judges in the 4A's (American Association of Advertising Agencies) 2011 Jay Chiat Awards?

Andrew Delbridge, chairman of the awards and partner/chief strategy officer of McKinney in Durham, North Carolina, calls some of the work on display "brilliant" and "genius". From Christmas trees in the Colombian jungle to a Jay-Z-themed treasure hunt, they display great ideas built on leading-edge strategic thinking (read Delbridge's comments on the future of strategy).