– Study Books

Agency name: ETCETERA
Client name:
Category: Retail or Trade Marketing


  • Challenge: the market for study books is closed because of all kinds of agreements between players. wanted to create awareness for a cheaper and easier alternative: buying and selling study books through

  • Strategy: students become dealers who can earn from selling their old study books and save money with buying other students’ used books through

  • Concept: Egbert, a witty student who goes a bit over the top with his marketing campaign for his study books.


  • The market for study books is closed, because of multiple year agreements between colleges and universities and traditional bookstores.