Bol.com - Study Books

Bol.com wanted to publicise their website which allows students to buy and sell their used textbooks.

Bol.com – Study Books

Agency name: ETCETERA Client name: Bol.com Category: Retail or Trade Marketing

BACKGROUND

  • Challenge: the market for study books is closed because of all kinds of agreements between players. Bol.com wanted to create awareness for a cheaper and easier alternative: buying and selling study books through bol.com.

  • Strategy: students become dealers who can earn from selling their old study books and save money with buying other students’ used books through bol.com.

  • Concept: Egbert, a witty student who goes a bit over the top with his marketing campaign for his study books.

BACKGROUND...

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