Bol.com – Study Books
Agency name: ETCETERA Client name: Bol.com Category: Retail or Trade Marketing
BACKGROUND
Challenge: the market for study books is closed because of all kinds of agreements between players. Bol.com wanted to create awareness for a cheaper and easier alternative: buying and selling study books through bol.com.
Strategy: students become dealers who can earn from selling their old study books and save money with buying other students’ used books through bol.com.
Concept: Egbert, a witty student who goes a bit over the top with his marketing campaign for his study books.