Bol.com – Study Books

Agency name: ETCETERA
Client name: Bol.com
Category: Retail or Trade Marketing

BACKGROUND

  • Challenge: the market for study books is closed because of all kinds of agreements between players. Bol.com wanted to create awareness for a cheaper and easier alternative: buying and selling study books through bol.com.

  • Strategy: students become dealers who can earn from selling their old study books and save money with buying other students’ used books through bol.com.

  • Concept: Egbert, a witty student who goes a bit over the top with his marketing campaign for his study books.

BACKGROUND

  • The market for study books is closed, because of multiple year agreements between colleges and universities and traditional bookstores.