Telefônica: Maps
Y&R São Paulo
Advertiser: Telefonica / TVABrand: TelefônicaCountry: Brazil
Objectives
Client: Telefônica / TVA Product: Optical Fiber
For the Brazilian telecom segment, the year 2011 was marked by the arrival of a new technology: the optical fiber. Because it allows data transmission at super high speed, this launch was considered one of the key moments in the segment over the last years.
Our client, Telefonica, a fixed-line telephony leader in the Brazilian state of São Paulo, announced an investment around $100 million, three times as much as previous year, to build a complete...