Bournvita Li'l Champs: Right place at the right time – A Touchpoint Study
Team Pinnacle
Campaign details
Brand owner: Mondelez InternationalAgency: Pinnacle (A Madison Media Unit)Brand: Bournvita Li'l ChampsCountry: IndiaChannels used:Direct marketing, Internet – display, Internet – general, Magazines – consumer, Newspapers, Outdoor, out-of-home, Print – general, unspecified, Product and other sampling, Public relations, Social media, Television, Word of mouth and viralMedia budget: Up to 500k
Executive summary
This case study shows how brand penetration was driven by Bournvita Li'l Champs (BVLC), a milk additive, amongst young mothers of...