Bournvita Li'l Champs: Right place at the right time – A Touchpoint Study

Team Pinnacle

Campaign details

Brand owner: Mondelez International
Agency: Pinnacle (A Madison Media Unit)
Brand: Bournvita Li'l Champs
Country: India
Channels used:Direct marketing, Internet – display, Internet – general, Magazines – consumer, Newspapers, Outdoor, out-of-home, Print – general, unspecified, Product and other sampling, Public relations, Social media, Television, Word of mouth and viral
Media budget: Up to 500k

Executive summary

This case study shows how brand penetration was driven by Bournvita Li'l Champs (BVLC), a milk additive, amongst young mothers of children aged 2 to 5 years old, by educating them about the ingredients DHA and whey protein in BVLC, and its role in their child's brain development during their early years.