Snickers: You're Not You When You're Hungry Global Case Study

Mars-owned Snickers, the world's largest confectionery brand, was growing globally but not as fast as its rivals.

Snickers: You're Not You When You're Hungry Global Case Study

Agency: Abbott Mead Vickers BBDOClient: Mars Inc.Product: Snickers

Objectives

Our three objectives for the work were interlinked:

  1. Regain market share through growing value sales.
  2. By driving penetration...

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