Laubman & Pank: Transitions Lenses
Lavender*
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: AustraliaDate program started/ended: 5 September – 14 November 2008
Product Description: Laubman & Pank is an Australian optical retailer.Transitions Lenses adjust automatically to UV light, which means no more having to constantly change from glasses to sunglasses as you go from indoors to outdoors, and vice versa.
Advertiser/Client Name: Laubman & PankMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
Although the customer always knows best, Laubman & Pank staff often find customers aren't aware of the number of optical...