GREAT Britain Campaign: Creating impact for Britain around the world

This case study describes how the Government's GREAT Britain campaign differentiated the UK as a premier destination for tourism, education and inward investment by presenting the familiar and the new in a unified and surprising way.

GREAT Britain Campaign: Creating impact for Britain around the world

Campaign details

Category name: Public sectorAgency: Radley YeldarAdvertiser: HM Government

Executive Summary

The GREAT Britain campaign is the Government s most ambitious...