IAB 2015: When will the viewable impression be our new currency?
Geoffrey PrecourtWarc
Sherrill Mane is the Interactive Advertising Bureau's (IAB) point person on cross-industry efforts to establish metrics and build measurement systems that facilitate the growth of interactive media.
Most notably, Mane – an IAB svp – has been the group's lead on the ground-breaking 3MS collaboration with the 4A's (American Association of Advertising Agencies), as well as the Association of National Advertisers (ANA) and the Media Rating Council (MRC).
At the IAB's 2015 Annual Leadership Meeting in Phoenix, Arizona, Randall Rothenberg –...