Building better brand experiences: Seven examples of 'invisible technology'

Joseph Clift

“We all interact with really clunky technology - think of your last experience with a self-service checkout, it seems like there’s always a problem!" said Leesa Wytock, head of innovation at Jack Morton Worldwide, addressing a seminar at the Cannes Lions International Festival of Creativity in June 2014. "But there are also interactions with technology that are so seamless you don’t even know it's there. Invisible technology."

Source: Jack Morton Worldwide

Jack Morton Worldwide, Wytock explained, sees itself as a "brand experience agency", providing services across the various media channels, pursuing exactly this kind of invisibility – work that "doesn't get in the way" of consumers' daily lives.