Troy Public Library: Book Burning Party

Category: Small Budgets – Products & Service
Brand/Client: Troy Public Library
Lead Agency: Leo Burnett/Arc Worldwide Detroit

Strategic Challenge

Due to a struggling state economy, Troy, Michigan, has seen a drop in property values in recent years that has precipitated a 20% drop in revenue to the city1. As a consequence, the city has had to make cuts in personnel and city services. One of the services at risk in February 2010 was the nationally recognized Troy Public Library. A tax increase for additional operating funds, including the funds necessary to keep the library open, was put up for vote. Troy Citizens United, a local, well-funded political group, campaigned against the tax increase using social media, direct mail, newspaper and public access television. With no organized support for the library to counter TCU's campaign, the vote failed.