Will Private Label Drive Out Manufacturer Brands?
Helen Passingham-Hughes Asiapanel
Private label is growing across all regions but demonstrates significant country-by-country variation (Figure 1). Within the 48 countries covered by this article it has a 17% value share of global fmcg (fast moving consumer goods) sales. More significantly, this share has grown by 2% over the last two years.
In Western Europe, private labels have made ...