COI/Department of Health

Ehs Brann

THE TEAM

Miranda Arnold

Rob Isaacs

Luciana Kavanagh

Cassy Waugh

Anthony Abdool

Aaron Howard

Georgie Rees

David Elliott – COI

Danielle Pettitt – COI

Adrian Robertson – Department of Health

OTHER CONTRIBUTORS

The Lateral Group – Database and analytics

M&C Saatchi – ATL advertising

Profero – Digital

MGOMD – Media planning

freud communications – PR

WHAT IS WONDERFUL ABOUT THIS WORK?

Change4Life is England's campaign to combat childhood obesity. Our recruitment tool was a national survey into our kids' health. We smashed all response targets. 256,722 questionnaires were returned against a target of 100,000, at a CPR of £6 (versus a COI forecast of £17).

OBJECTIVES