COI/Department of Health
David Elliott – COI
Danielle Pettitt – COI
Adrian Robertson – Department of Health
The Lateral Group – Database and analytics
M&C Saatchi – ATL advertising
Profero – Digital
MGOMD – Media planning
freud communications – PR
WHAT IS WONDERFUL ABOUT THIS WORK?
Change4Life is England's campaign to combat childhood obesity. Our recruitment tool was a national survey into our kids' health. We smashed all response targets. 256,722 questionnaires were returned against a target of 100,000, at a CPR of £6 (versus a COI forecast of £17).