Six principles for social business (and three brands getting it right)
Low Lai Chow
Samsung Asia's regional Marketing Director for digital and social media, Damien Cummings, has a major task on his hands.He related to the SES Conference in Singaporehow the company is overhauling its marketing strategy and internal organization to embrace digital marketing and social media. From a company that, when Cummings joined it in August 2012, blocked internal Facebook usage, it now wants to spend 50% of its budget on digital media, with social media at the heart of its offer to customers....