The Market Research Industry in Asia Pacific

What do Research Buyers Really Need?

Wander Meijer
TNS, Hong Kong


Most doctors do not diagnose themselves – and the same may apply for market research companies. When TNS conducted its Market Research Industry study in July of 2004, one respondent, a Japanese research buyer, commented:

“This is the first time that I've ever been asked to answer telephone research like this. I'm very keen to know how the outcomes will contribute to the improvement of the business”.

The study provides a mirror to the industry. It maps out the buyers' requirements and provides an insight to these requirements between the markets in Asia Pacific. It gives ESOMAR members a better understanding and insight about research buyers.