Excellent Development Rebrand

WPA Pinfold

Client: Excellent
Category: Design for Society

"We are fast becoming recognised as one of the leading charities in our field and, having put in place a new vision and strategy for exponential growth, it was essential that we had a media partner to help us achieve this and capitalise on our potential. WPA Pinfold were the perfect choice.

They guided us through the brand strategy maze and helped us formalise our proposition, positioning and articulating our vision through a coordinated and planned brand roll-out. The new brand identity adds status and enables us to engage with NGOs, and significantly enhances our recognition by charitable trusts, public and corporate donors – and it looks brilliant on a t-shirt too.

The results have been fantastic, with several trusts and donors so impressed with the new brand identity and strategic direction of the charity, it's renewing and increasing their support."
Simon Maddrell, CEO, Excellent

Executive summary