Disruption is the mother of re-invention: IAB, Havas and Omnicom on the future of agencies

This event report sets out some of the ways in which digital disruption of traditional advertising models is demanding more from agencies.

Disruption is the mother of re-invention: IAB, Havas and Omnicom on the future of agencies

Joseph CliftWarc

The traditional advertising agency model is no longer fit for purpose, and is facing an existential threat from the new breed of tech companies and...

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