Malnutrition: How Gandhi inspired India's second Quit India Movement
Vibha Gupta
Campaign details
Brand owner: Unicef IndiaLead agency: McCann WorldgroupBrand: MalnutritionCountry: IndiaIndustry Public healthChannels used: Cinema, Events and experiential, Internet - display , Internet - general, Internet - microsites , Internet - search , Magazines - consumer, Mobile and apps , Newspapers, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio, Television, Word of mouth, advocacyMedia budget: Over 20 million
Executive summary
This case study describes how, by starting India's second 'Quit India Movement', UNICEF managed to...