WARC subscribers can read

ANA Survey: marketing in, and after, the recession

Some 66% of U.S. marketers have "shifted towards more short-term strategies" as a result of the economic downturn, while just 5% are looking more towards the long term, according to a recent survey undertaken by the Association of National Advertisers.

Sign in

WARC helps you to plan, create and deliver more effective marketing

Find out more Get a demo

By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.

Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.

* Top 10 brands