Furby (Spain) – Furby is Back

Campaign Title Furby is Back
Brand Furby
Category A5 Culture Leisure & Travel
Medal Silver
Agency Grupo Taumaco



SUMMARY

Following the introduction of many electronic games into the competitive Spanish market during 2005, the aim was to re-launch Furby through a variety of mediums during the months preceding Christmas, to make it the most popular toy of the year.

CHALLENGES

To make Furby the most desired toy for Christmas, the perception had to be created that that it was more like a puppy than a toy, and something that children could love and care for. To target 6–12 year old and their parents, there was a huge media presence with the slogan “Furby is Back” that focused on his return from hibernation and the new robotics.