Gordon Torr Nowlan Torr
'Skilled work, when published, costs no more than work without skill. So the best work, such as I give, is the cheapest because it brings better results.'
Mr James W. Thompson, c, 1895
Anyone who has worked in the 'great tradition' of advertising, either for one of the famous name agencies, or for one of the blue-chip clients that take advertising seriously, will know the quest for the great...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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