Ferrero Rocher: Everyday gifting campaign (Rocher X LINE Gift Shop)

Ally Pong, Jaimen Chou

This case study shows how Ferrero Rocher, the chocolate brand, successfully broke into the everyday chocolate gifting market in Taiwan by partnering with a messaging app and a chain of convenience stores.

Campaign details

Brand: Ferrero RocherBrand Owner: Ferrero RocherLead Agency: PHD TaiwanCountry: TaiwanIndustries: ConfectioneryMedia Channels: Social mediaBudget: Up to 500k

Executive Summary

Ferrero Rocher is the most famous chocolate brand in Taiwan, especially in the chocolate gifting category. When the gifting season arrives, Rocher is a romantic brand that helps celebrate Christmas more merrily.

However, people give chocolates as gifts throughout the rest of the year too and if Ferrero Rocher wanted to be a top-of-mind brand all year long it needed a solution to spark the attention...

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