The Seven Stages of Effective Survey Research

Dan Meir
SPSS Inc.

Organizations today rely on survey research to learn much-needed business intelligence. Surveys can help you understand customer preferences about a particular product, gauge employee satisfaction, identify market opportunities and much more.

Survey research is much more than simply asking someone a few questions. It's a multiple-step process with a clearly defined protocol at each step. In order to get reliable results from your survey research, you must be able to plan the survey research project, collect data, access and manage the data easily, as well as report relevant results. And for your survey research project to be a success, you need to share your results with the decision-makers who can act upon them

Areas that Benefit from Survey Research