adidas: Digital Shelf - Customer Experience 2.0
Andrew Ong and Bea Atienza
Campaign details
Brand Owner: adidasLead agency: WundermanBrand: adidasCountry: Indonesia; Malaysia; Philippines; Singapore; Thailand; VietnamIndustry: Retail marketing; Clothing, apparelMedia: Point-of-purchase, in-storeBudget: Up to 500k
Market background and cultural context
Before the solution, customer service proficiency levels varied across Adidas retail stores in the region. It was difficult to standardise customer engagement levels across owned, franchised and multi-brand retail stores. Given that stock changes almost entirely with every season and couple that with staff turnover, it was...