The big 15: Strategies and priorities of top packaged food players in comparison

This report reviews the strategies and priorities of the 15 largest packaged food players in the world, covering the forecasts from 2015-20.
  • Strengths of Big Food include scale and power of distribution, with opportunities in consolidation, and moving into the snacks and dairy scenes; however, weaknesses include top-line growth, and staple foods, with threats from slowing growth in emerging economies and niche players.
  • Dairy products and staples account for a larger proportion of revenues in all but one of the company portfolios; this is not surprising given the faster rate of growth in these categories, in particular yogurt and savoury snacks.
  • Top three trends that Big food should look out for are: Category expansion, the rise of niche players, and...

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