Emerging broadband market and the relevant policy agenda in Japan

Japan is now ranked as one of the most advanced countries in the deployment of broadband services. Several factors supporting this deployment can be found in policy measures for the promotion of a broadband network infrastructure (e.g.
  

emerging broadband market and the relevant policy agenda in japan

Yasu TaniwakiEmbassy of Japan, Washington D.C.

Introduction

This paper outlines the recently emerging broadband market in Japan and to overview the policy agenda corresponding to the fast changing market environment. At the present time, Japan is one of the most advanced countries in broadband services, and is thus forced to address new policy issues caused by the transition from PSTNs (Public Switched Telephone Networks) to IP (Internet Protocol) Networks.

This paper, first of all, presents an overview of the current status of the Japanese broadband market. Based...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands