Come a casa: Dinnertime
Client Company Name: Come a casaBrand Name: Come a casaAgency: LDV UnitedCategory: Integrated CommunicationTotal Commercial Communications Expenditure: €100,000 and overCountry: LDV United
Background
Come a casa is a ready-made meals brand. The product range consists of Mediterranean dishes such as lasagna, pasta and pizza. The market for ready-made meals (non-frozen) is a functional market with few or no brand experience. Ready-made meals are still perceived as convenience and low involvement products. Mainly the single portions are bought (not the family packs). The market is dominated...