ANA Identifies Four 'Concerns' for US Advertising

The Association of National Advertisers has identified four areas of “concern” that, according to organization chief Bob Liodice, “potentially undermine the cost effectiveness and value we expect from our investments in the TV medium.” These concerns are fresh regulation, privacy, network integration fees and new forms of advertising clutter.

ANA Identifies Four 'Concerns' for US Advertising

Geoffrey Precourt Warc

The Association of National Advertisers (ANA) has identified four areas of "concern" that, according to organization chief Bob Liodice, "potentially undermine the cost effectiveness and value we expect from our investments in the TV medium."

  • Restrictive regulations under consideration by the Federal Communications Commission (FCC)
  • Privacy
  • Network integration fees
  • New kinds of advertising clutter, as consumers continue to move to high-definition television sets

The Telecommunications Act of 1996 required television manufacturers to insert 'V-chips' in each set. The intent was to give parents the ability to protect their children...

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