easyjet: How easyJet grew its brand by cutting costs

This case study demonstrates how easyJet, the low-cost European airline, employed its first ever brand campaign to improve brand and sales performance, while reducing marketing investment.

How easyJet grew its brand by cutting costs

Principal authors: Michael Lee, VCCP and Bryan Jago, OMDContributing authors: Andrew Perkins, Henry Bilson and Neasa Cunniffe, VCCP; Priyang Jha and Sam Dias, BrandScience

Introduction

2010, and easyJet finds itself...

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