easyjet: How easyJet grew its brand by cutting costs
Michael Lee and Bryan Jago
This case study demonstrates how easyJet, the low-cost European airline, employed its first ever brand campaign to improve brand and sales performance, while reducing marketing investment.
How easyJet grew its brand by cutting costs
Principal authors: Michael Lee, VCCP and Bryan Jago, OMDContributing authors: Andrew Perkins, Henry Bilson and Neasa Cunniffe, VCCP; Priyang Jha and Sam Dias, BrandScience
Introduction
2010, and easyJet finds itself...
