Agency: McCann Erickson Authors: Peter Wilson and Louise Cook

Heinz Beanz Snap Pots – Growing value in the beans market: not so eazy beanzy



INTRODUCTION

This is a very simple case-history, but it is not simply the story of yet another launch. Although we didn't spend a huge sum of money, it clearly demonstrates two things. First, it shows that the right communication can be the catalyst that differentiates between financial success and failure. And second, despite all the mutterings to the contrary, TV is far from dead as a useful means of communication if you plan your media exposure with insight.