Creative consumers – adding inspiration to innovation

John Kearon
BrainJuicer, United Kingdom

SYNOPSIS

On Tuesday, 3rd November 1902 the President of the Bank of America, Albert Mann, was on his way to discuss a business deal with Thomas Edison. The appointment had been difficult to arrange in amongst the almost constant stream of guests to Edison's New Jersey house. As he approached the house, he saw the previous guest having real difficulty opening the gate to leave. After passing pleasantries with the guest, Mann himself struggled to push open the gate before going inside to meet Edison. As they sat down to talk, Mann said to Edison, “Before we start I have to ask why a man of your engineering genius can't even fix his own gate?” “Oh, but I have fixed the gate” Edison replied, “I've fixed it to the water pump, so that my very generous guests draw the water for the house.”