redblue Marketing: Media Markt "Banner Shake"

Ogilvy Germany

Entry Information

Category: Retail/Direct Sales
Country where program ran: Germany
Dates program started/ended: October 2011 – October 2011

Product Description:

Media Markt electronic goods.

Advertiser/Client Name: redblue Marketing GmbH
Media Channels: Web Advertising

Website: www.ourwork.de/mediamarkt/bannershake

Strategy

Marketplace challenge:

Most online advertising for electronic goods is price-driven and internet dealers compete fiercely with all sorts of crazy price deals and special offers. Price-led banner ads can be both irritating and confusing. Media Markt came up with a new price pledge which was to be communicated across Germany both on- and offline.

Target audience: