Audi A3 TDI Clean Diesel - Green Car

In 2010, Audi's A3 TDI clean diesel model was named "Green Car of the Year" by Green Car Journal.

Audi A3 TDI Clean Diesel - Green Car

Venables Bell & Partners

SUMMARY

In 2010, Audi’s A3 TDI clean diesel model was named “Green Car of the Year” by Green Car Journal and Audi challenged its agency to use this single accolade to make a big impression on America. We needed to use it to build the image of the whole marquee and also help sell the A3 TDI clean diesel model.

We had one shot, which was to use television’s largest stage, the Super Bowl, and we had to make it count. Unlike most alternative fuel cars, the A3...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands