Art Gallery Society NSW: Portraits
Country where program ran: Australia
Dates program started/ended: March 2012 – April 2012
The Art Gallery NSW corporate sponsorship program
Advertiser/Client Name: Art Gallery Society NSW
Media Channels: Other, Direct
The Art Gallery NSW, Australia's premier art gallery since 1874, relies on donations and corporate sponsorships. The Art Gallery Society, responsible for acquiring corporate sponsors, wanted to leverage the Archibald Prize (Australia's largest, most important portraiture competition since 1921) to recruit new sponsors for the gallery.