Art Gallery Society NSW: Portraits

The Art Gallery NSW wanted to use the occasion of the Archibald Prize, Australia's biggest portrait competition, to attract new sponsors.

Art Gallery Society NSW: Portraits

Wunderman

Entry Information

Category: Not-For-ProfitCountry where program ran: AustraliaDates program started/ended: March 2012 – April 2012

Product Description:

The Art Gallery NSW corporate sponsorship program

Advertiser/Client Name: Art Gallery Society NSWMedia Channels: Other, Direct

Website:http://www.ourawardentries.com.au/portraits

Strategy

Marketplace challenge:

The Art Gallery NSW, Australia's premier art gallery since 1874, relies on donations and corporate sponsorships. The Art Gallery Society, responsible for acquiring corporate sponsors, wanted to leverage the Archibald Prize (Australia's largest, most important portraiture competition since 1921) to recruit new sponsors for the gallery.

Target audience:...

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